Client ask was a Mobile app and Web app which can be accessible from both mobile and web. Also there should be an Admin portal to manage the app. Our main challenges with this applications were
Stakeholder Interview
Competitive Analysis
Define Persona
Heuristic Evaluation
Analytics Reviews
Card Sorting
Sitemap
Page Flow
Wireframe
Visual Design
Usability Testing
Accessibility
A/B Testing
Design Sprints
Style Guide
Mockups
To start with our UX process we conducted stakeholder
interviews to understand the business needs, Intended
users and who all are our competitors.
Second step was to do a thorough Competitor Analysis, which gives insight strength and weakness of competitor.
By this method competitor’s weakness can be rectified to make our application better.
Personas are wonderful tool to document and understand
your users. After stakeholder interview, when we come to
know about our intended users, we create virtual users
which represent group of large audience. These template
later help us to perform user research.
To start with our User Research, we identified the user’s
as per our persona and conducted the user interviews.
Mode - One to One Interview (Online/Offline)
Duration- 45 mins
This is second method to understand actual user insight.
This is a quantitative research where we float a set of
questions and get the response in terms of numbers
and percentage
User Journey is pictorial representation of how user will work with application we are designing. This methods help us to
understand the user mind set and behavior as in how he perform a particular task
UX team meet up for brainstorming sessions on various design concepts to come up with best idea. This session really helpful to create rough idea before going for any official wireframe which will be a deliverable to client
We shaped the visual designs in order to elicit user responses and behaviors that suit the use and purpose of the product. We took care of small details of a product’s aesthetics which could play a significant role in the design of the user experience.
In a typical usability test, a test moderator gives test participants a series of tasks that they must perform with the design. The tasks represent actions that an end user would typically carry out with the finished product.