Empathize the Requirements
Once the requirements are gathered,
we follow best practices to understand
the product purpose, features, business
goal and target audience necessity.
To start with more efficient manner,
we may also conduct stakeholder
interviews and Workshops to
implement User Experience Design.
Web Analysis and Heuristic Evaluation
Our expert team will review and
analyse website analytics, as well as
other existing data such as
google analytics, surveys and market
research. We will conduct a thorough
Heuristic Evaluation for your website or
mobile app against Neilsen’s Usability
guidelines and industry standard criteria,
identifying existing issues and
opportunities for improvement with
your current website or mobile app.
Personas are fictional representations
of customer types, providing a
reference for typical personality
traits, goals, frustrations, motivations,
behaviours and expectations of a
segment of users. Defining these
personas ensures that we have a
solid understanding of our customers,
and can align user experiences to
their needs and wants.
Interview with Users
Bridge UX recommends one-on-one
interviews to get a deeper insight
and further detail into user
preferences, behaviours, motivations
and attitudes. We conduct focus groups
as the qualitative research method.
Another option is to conduct the
conversation in the participant’s
environment, to effectively simulate
an actual User Experience.
User Journey and Task Analysis
Bridge UX can create a visual illustration
of the different touchpoints that
customers encounter, both online
and offline, when interacting with
your business. By using the insights
gained from mapping the existing
customer journey, we can map a future
state journey: the ideal customer
Card Sorting and
Card Sorting is the organising, labelling
and structuring of information to
promote usability, findability and
navigability in websites or mobile apps.
We can use card sorting and Site map
to guide the drafting of an appropriate
Wireframes are a visual representation
of the framework of a website,
illustrating the structure and layout
of content, images and other page
elements. Bridge UX will create
high-fidelity and efficient clickable
prototypes by using advanced
wireframe tool known as Axure. Which
allows you to navigate through a
website of wireframes. These wireframes
will help for Usability Testing.
User testing allows us to gain insights
into how well user needs, wants and
expectations are being met by a
product, and can be tailored to specific
functions, features or areas of interest.
Bridge UX will facilitate Morae software
for user testing, which is a efficient tool
to monitor the user while using the
website or mobile app and to
benchmark the usability issues.
Once wireframes are approved, we
move into applying your organisation’s
brand to describe the user experience
in full fidelity. We deliver this for your
review through a design feedback tool
called InVision, that allows you to
review the experience in your browser
and comment directly on the visual
designs. Our design tools are
Sketch App, Adobe Photoshop,
Illustrator and Adobe XD.
Handshaking with Developers
Once the Visual design is done, we
provide style guide and essential assets
for the development. We provide demo
with development team through screen
flow. These demo will be efficiently
done by InVision Studio or Zeplin.
Design Quality Assurance
and Web development
At Bridge UX, We are strong believers
in rigorous quality assurance and
testing. Ensuring the final user
experience delivered to customers
is as designed is an essential part of
this QA process and the responsibility
of the designer, in partnership with
the QA team. After this QA process,
we pursue web development.
Post Development Support
Once a digital experience is live, the
work of a designer doesn’t stop.
Our design team are passionate
about continuous improvement and
helping our clients increase the value
of their digital assets by improving
conversion; whether that be an increase
in transactions, average order value,
leads, enquiries or subscriptions.