Bill Dog

Bill Dog App is used to manage cases including Bill Navigators and Bill Negotiators. It is the system of record for Bill Dog members profile and case data.

Problem Statement

The app is the system of record for Bill Dog members profile and case data. A CRM will be used for funnel management. Zendesk will be used to manage workflows for each consumer.

Core’s job is to capture and store critical data so workflows and business logic can be added later. In future, once the data objects and manual workflows have been codified, automation and more complex business logic will be layered in. Bill Dog will be used by Bill Dog internal users to manage cases including Bill Navigators, Bill Negotiators and Admin

The UI may be rudimentary. No branding or stylization is necessary on core. API structure needed to move data between BD core and consumer facing front ends like the mobile app, the bill report, or a web portal.

Our Approach


Stakeholder Interview

Competitive Analysis

Define Persona

Heuristic Evaluation

Analytics Reviews


Card Sorting


Page Flow


Visual Design


Usability Testing


A/B Testing


Design Sprints

Style Guide


Stakeholder Interview

To start with our UX process we conducted stakeholder
interviews to understand the business needs, Intended
users and who all are our competitors.

User Interview

To start with our User Research, we identified the user’s
as per our persona and conducted the user interviews.
Mode - One to One Interview (Online/Offline)
Duration- 45 mins


This is second method to understand actual user insight.
This is a quantitative research where we float a set of
questions and get the response in terms of numbers
and percentage


UX team meet up for brainstorming sessions on various design concepts to come up with best idea. This session really helpful to create rough idea before going for any official wireframe which will be a deliverable to client

Visual Design

We shaped the visual designs in order to elicit user responses and behaviours that suit the use and purpose of the product. We took care of small details of a product’s aesthetics which could play a significant role in the design of the user experience.

Testing With Users

In a typical usability test, a test moderator gives test participants a series of tasks that they must perform with the design. The tasks represent actions that an end user would typically carry out with the finished product.

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