WHAT IS IT? A user scenario is the fictitious story of a user’s accomplishing an action or goal via a […]
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PERSONA
WHAT IS IT? User personas are representations of major user groups, created in product or service design projects. Personas typically […]
HEURISTIC EVALUATION
WHAT IS IT? Heuristic evaluation is a usability engineering method for finding the usability problems in a user interface design […]
FOCUS GROUP
WHAT IS IT? A focus group is simply a structured interview or a workshop with a group of users.It is […]
CONTEXTUAL INQUIRY
WHAT IS IT? Contextual Inquiry is a field data gathering technique for examining and understanding end users and their workplace, […]
CONTENT AUDIT
WHAT IS IT? A content audit is an activity of checking all of the content on a website and compiling […]
COMPETITOR ANALYSIS
WHAT IS IT? Benchmarking studies measure your baseline and track how well your design and functional changes affect the user […]