Stakeholder Interview
Competitive Analysis
Define Persona
Heuristic Evaluation
Analytics Reviews
Card Sorting
Sitemap
Page Flow
Wireframe
Visual Design
Usability Testing
Accessibility
A/B Testing
Design Sprints
Style Guide
Mockups
In Google PlayStore, it is recommended to add the introduction video for the apps as most of the users will prefer to watch video before installing the app.
Optimise the mobile app size. Keeping app size less than 8 M.B is highly recommended as per the best practices. That will enable the user to save their phone memory and prevent the users from uninstalling the app. Currently, the GrayHats app is closed to 10 M.B. As per the mobile apps research the most liked apps are less than 8 M.B.
Splash screen can be designed by using bright colours and images which will attract the users and will create a pleasant mood while the user opens the apps. Also recommended to add attractive slogan or tagline.
The look and feel of the login form can be improved. Social media login can be provided so that the user can login easily.
The Home page can be utilised as the Dashboard which gives the overview of the products / devices.On the Action bar, Search and Notification options can be added. The Search option will help to find the products whatever the user wants. And the notification feature will keep on notify the users about the app activities. Standards UI Icons should be used.
The Form fields can be enhanced. The font style and Color should be improved on all hamburger menu screens.
The overall App pages layout should be improved. So that more users can engage for the usability of the app.
Adding a QR code option for scanning the devices will add value.
Personas are wonderful tool to document and understand
your users. After stakeholder interview, when we come to
know about our intended users, we create virtual users
which represent group of large audience. These template
later help us to perform user research.
Next step was to do a thorough Competitor Analysis, which gives insight strength and weakness of competitor.
By this method competitor’s weakness can be rectified to make our application better.
Some of the Questions asked during interview:
Overall Feedback:
UX team meet up for brainstorming sessions on various design concepts to come up with best idea. This session really helpful to create rough idea before going for any official wireframe which will be a deliverable to client
We shaped the visual designs in order to elicit user responses and behaviors that suit the use and purpose of the product. We took care of small details of a product’s aesthetics which could play a significant role in the design of the user experience.
