Sofyx Mobile App

We helped to create the sofyx mobile app which is the unique and innovative social commerce platform for telecom industry.

About Sofyx

Sofyx is a Social Commerce Platform for Smartphone Industry. A unique and innovative platform to connect mobility industry and bring focus on small retailers selling smartphones in India. Sofyx is one stop shop solving all key issues of a general trade retailer through digital means.

Sofyx is a holistic solution that connects retailers, brands, distributors and manufacturers across the country. It also enables small retailers through many digital tools to increase their revenue, retain customers, and become more relevant in the smartphone industry. Our approach is to bring one solution that is simple and low cost to enable widespread adoption amongst smartphone general trade retailers.

Our Approach

Stakeholder Interview

To start with our UX process we conducted stakeholder
interviews to understand the business needs, Intended
users and who all are our competitors.

User Interview

To start with our User Research, we identified the user’s
as per our persona and conducted the user interviews.
Mode - One to One Interview (Online/Offline)
Duration- 45 mins


This is second method to understand actual user insight.
This is a quantitative research where we float a set of
questions and get the response in terms of numbers
and percentage


UX team meet up for brainstorming sessions on various design concepts to come up with best idea. This session really helpful to create rough idea before going for any official wireframe which will be a deliverable to client

Visual Design

We shaped the visual designs in order to elicit user responses and behaviours that suit the use and purpose of the product. We took care of small details of a product’s aesthetics which could play a significant role in the design of the user experience.

Testing With Users

In a typical usability test, a test moderator gives test participants a series of tasks that they must perform with the design. The tasks represent actions that an end user would typically carry out with the finished product.

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