Automobile e-commerce service portal

One of the world’s leading Automobile manufacturing company needs to elevate in their product e-commerce service portal. They are leader in construction equipment in India, enhances the operational performance of its customers, leading to improved profitability and competitiveness by offering constructive solutions. The company also takes pride in its marketing and service network of 230+ touch points – one of the largest distribution networks in the country.


Our Approach


Stakeholder Interview

Competitive Analysis

Define Persona

Heuristic Evaluation

Analytics Reviews


Card Sorting


Page Flow


Visual Design


Usability Testing


A/B Testing


Design Sprints

Style Guide


Stakeholder Interview

To start with our UX process we conducted stakeholder
interviews to understand the business needs, Intended
users and who all are our competitors.

Competitor Analysis

Second step was to do a thorough Competitor Analysis, which gives insight strength and weakness of competitor.
By this method competitor’s weakness can be rectified to make our application better.


High-Fidelity Detailed Design

We shaped the visual designs in order to elicit user responses and behavior's that suit the use and purpose of the product. We took care of small details of a product’s aesthetics which could play a significant role in the design of the user experience.

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