WafiApps
WAFIapps.com is the well known e-commerce platform in the Gulf region. We helped to redesign this unified platform which offers its customers with mind-blowing deals on products & services.
To start with our UX process we conducted stakeholder
interviews to understand the business needs, Intended
users and who all are our competitors.
Next step was to do a thorough Competitor Analysis, which gives insight strength and weakness of competitor.
By this method competitor’s weakness can be rectified to make our application better.
To start with our User Research, we identified the user’s
as per our persona and conducted the user interviews.
Mode - One to One Interview (Online/Offline)
Duration- 45 mins
This is second method to understand actual user insight.
This is a quantitative research where we float a set of
questions and get the response in terms of numbers
and percentage
Heuristic evaluation is a usability checklist for websites and apps, created by Dr. Jakob Nielsen. We conducted the expert review based on the 10 Heuristic principles. According to the heuristic evaluation conducted, the current website has Usability roadblocks which needs to be resolved by improving or redesigning the website.
We shaped the visual designs in order to elicit user responses and behaviours that suit the use and purpose of the product. We took care of small details of a product’s aesthetics which could play a significant role in the design of the user experience.
