Mobile App Design
Expertise in Android & iOS, E-commerce, Social Media Apps and Branding
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With extensive number of mobile apps emerging in the marketplace, alluring designs and prominent user-interfaces are crucial to entice users towards your mobile apps. Mobile UI plays a crucial role and is believed as one of the most important parts for mobile apps as various devices are available in the market. User interface for mobile apps is one of the gruelling tasks to design because it requires complete compatibility among devices depending on their screen sizes, graphics, resolutions and other views. Here at BridgeUX, we imbibe all those conditions while designing UI/UX for mobile and tablets.
Once the requirements are gathered, we follow best practices to understand the product purpose, features, business goal and target audience necessity. To start with more efficient manner, we may also conduct stakeholder interviews and Workshops to implement Mobile app UX Design.
Our expert team will review and analyse website analytics, as well as other existing data such as google analytics, surveys and market research. We will conduct a thorough Heuristic Evaluation for your mobile app against Neilsen’s Usability guidelines and industry standard criteria, identifying existing issues and opportunities for improvement with your current mobile app.
Personas are fictional representations of customer types, providing a reference for typical personality traits, goals, frustrations, motivations, behaviours and expectations of a segment of users. Defining these personas ensures that we have a solid understanding of our customers, and can align user experiences to their needs and wants.
Bridge UX recommends one-on-one interviews to get a deeper insight and further detail into user preferences, behaviours, motivations and attitudes. We conduct focus groups as the qualitative research method. Another option is to conduct the conversation in the participant’s environment, to effectively simulate an actual User Experience.
Bridge UX can create a visual illustration of the different touchpoints that customers encounter, both online and offline, when interacting with your business. By using the insights gained from mapping the existing customer journey, we can map a future state journey: the ideal customer experience.
Card Sorting is the organising, labelling and structuring of information to promote usability, findability and navigability in mobile apps. We can use card sorting and Site map to guide the drafting of an appropriate IA structure.
Interactive Wireframes: Wireframes are a visual representation of the framework of a mobile app, illustrating the structure and layout of content, images and other page elements. Bridge UX will create high-fidelity and efficient clickable prototypes by using advanced wireframe tool known as Axure. Which
User testing allows us to gain insights into how well user needs, wants and expectations are being met by a product, and can be tailored to specific functions, features or areas of interest. Bridge UX will facilitate efficient softwares for user testing, to monitor the user while using the mobile app and to benchmark the usability issues.
Once wireframes are approved, we move into applying your organization’s brand to describe the user experience in full fidelity. Our experts will design the mobile app pages with usability guidelines and latest User Research Outcomes. Then, we deliver this for your review through a design feedback tool called InVision, that allows you to review the experience in your browser and comment directly on the visual designs. Our favorite design tools are Sketch App, Adobe Photoshop, Illustrator Adobe XD, InVision Studio and Zeplin.
Once the Visual design is done, we provide style guide and essential assets for the development. We provide demo with development team through screen flow. These demo will be efficiently done by InVision Studio or Zeplin.
At Bridge UX, We are strong believers in rigorous quality assurance and testing. Ensuring the final user experience delivered to customers is as designed is an essential part of this QA process and the responsibility of the designer, in partnership with the QA team.
Once a mobile app is live, the work of a designer doesn’t stop. Our design team are passionate about continuous improvement and helping our clients increase the value of their digital assets by improving conversion; whether that be an increase in transactions, average order value, leads, enquiries or subscription
