We believe design balances aesthetics and reasons. Startup Companies often don’t see value in investing in design, particularly early on. There’s been a culture of technology first, whereas we believe that we should be taking a more people-centred approach to building products and services. Unless the thing you’re building has real value to someone, it’s just a vanity project, no matter the technology..
Our number one priority has been figuring out the best way to collaborate with our partners because we want these to be really longstanding relationships. With our UX design, we make customers to have a positive experience tend to spend more, more often and tell their friends. This is what any startup needs.
Good design isn’t just about aesthetics or function, it’s about the emotional connection we make with the people we’re designing for. Technology can often be copied, design can bring in an emotion which often can’t. We follow efficient UX design strategy for design which as a process can give a better understanding of what people actually want and would pay for, more empathy for their customers and their world, a way for them to communicate their uniqueness through their product or service.
User testing allows us to gain insights into how well user needs, wants and expectations are being met by a product, and can be tailored to specific functions, features or areas of interest. Bridge UX will facilitate Morae software for user testing, which is a efficient tool to monitor the user while using the website or mobile app and to benchmark the usability issues.
Once a digital experience is live, the work of a designer doesn’t stop. Our design team are passionate about continuous improvement and helping our clients increase the value of their digital assets by improving conversion; whether that be an increase in transactions, average order value, leads, enquiries or subscriptions.